The method
Greenprint
A two-page plan to make one website, product, service or internal process greener, with a target you can measure.
The method
Five steps
1
Big idea and vision
What will you change, and why does it matter?
2
Readiness
Score your organisation from 1 to 5 on organisational, functional and technical readiness.
3
Description and objectives
Describe the change and estimate the CO2e it saves.
4
Stakeholders, gap and drivers
Who must act, how far is it from today, and what pushes it forward?
5
Strategies and success criteria
How you will deliver it, how you will know it worked, and what happens first.
A Greenprint in practice
The email signature that weighed 780 kg
A company of 60 people sends about 5 emails each per working day, all with an animated GIF in the signature. At an estimated 10 g CO2e per email with the GIF, against 0.3 g without, that adds up fast.
60
people in the company
78,000
emails with a GIF per year
~780 kg
CO2e per year
~5 s
to delete the GIF
The plan: measure the real numbers, remove the GIF, and tell clients about the change honestly. Success: GIFs removed from 50% of sent emails within 60 days, and one new sustainability advocate in the team.
Figures are illustrative. Each Greenprint we coach measures its own baseline before claiming any savings.
Start your own
Book a free Greenprint Clinic
Our trainers coach you through the five steps. Write to us with a few lines about your organisation.